Beautiful is no longer enough.
Most properties only post polished facility tours and aesthetic content on their social media pages.Suite Socials helps you add short-form videos built around personality and real guest experiences to your social media pages.This additional content layer is designed to make people stop scrolling, remember your property, and support direct-booking activity.Interested? We're accepting 3 properties to our founding property pilot.
Social content for accommodation brands that want to be more than beautiful.
Give your property a voice people want to hear.
Most accommodation social feeds already show:- The rooms
- The amenities
- The restaurants
- The views
- The surrounding areaThe problem is that many properties end up looking interchangeable.The content may be polished, but polished does not automatically create curiosity, conversation, or memorability.Suite Socials helps accommodation brands create content with a distinct voice by turning real guest and employee experiences into repeatable social media opportunities.You do not need to abandon your visual identity.You need more reasons for people to stop and pay attention to it.
A social media content system built around your guest experience.
The world’s best creators do not rely on aesthetics alone.They create content that give viewers a reason to watch, return, participate, and share.Suite Socials brings this philosophy to accommodation brands.We are not selling polished footage that simply showcases the property.We develop unique social media content built around people, participation, curiosity, tension, surprise, and payoff.The result is social media content that gives your brand a unique voice and reaches more people.
About the Founder
Taylor Ellis - Founder of Suite Socials
Taylor Ellis is an attractions & tourism communications professional based in Ottawa, Canada.She previously served as VP of Communications at CrowdSpecs, an award-winning social media agency with over 500 million organic social media views generated in the tourism and attractions sector.She has extensive experience across communications, content strategy, and production supporting tourism, attractions, hotels, waterparks, and destination experiences.Suite Socials is her next chapter: helping accommodation brands create short-form content that is more memorable, engaging, and useful across organic and paid social campaigns.
Tourism and Attractions Content
Taylor contributed to tourism and attractions campaigns at CrowdSpecs that generated more than 500 million organic short-form views and contributed to six-figure social-media-driven ticket sales. This included content across attractions, resorts, waterparks, and guest experiences.
700k views | 23k likes | @sautemoutons
Hotels, Resorts, & Creator Content
Taylor supported planning and production of Alex Ojeda's hotel and waterpark resort tours, long-form YouTube videos, and short-form content distributed to an audience of more than 14 million followers. Selected properties include:
- Village Vacances Valcartier
- Okana Resort & Indoor Waterpark
2M views | 53k likes | @alexojeda
Location-Based Service Provider Content
Taylor consulted on a three-month organic social campaign for a location-based service provider. The campaign grew the account from zero to more than 18,000 followers and contributed to more than $20,000 in subsequent TikTok Live sales in only 3 months. The campaign was built around a repeatable narrative series rather than disconnected one-off posts.
2.1M views | 20.3k likes | @_xenomedia
The Business Impact
The goal is not simply to produce more videos.It's to create content that can contribute across your social funnel.Awareness: Reach more people who have never heard of your property.Engagement: Give your existing audience a reason to watch, comment, share, and remember you.Consideration: Show the personality behind the experience, not just the aesthetics.Paid Media Creative: Strong organic creatives can also give your paid media team more compelling assets for campaigns.
We do not promise lower lead costs before testing. We create, measure, and improve based on actual performance.
Why Suite Socials?
We are not a traditional creative agency producing standard property tours.We are not travel influencers asking for a complimentary stay.We are not replacing your social media manager.Suite Socials focuses on developing additional social media content that helps your property stand out in a crowded social feed and supports online bookings.
The Founding Property Pilot
We are accepting three founding properties for a 60-day Suite Socials pilot.You receive:
✅ Property-specific content strategy
✅ Easy-to-follow filming instructions
✅ 12 edited vertical videos
✅ Performance reviews at days 30 and 60
✅ Creative iteration based on actual resultsFounding Property Rate:
Standard value: $5,000
Founding rate: $2,500
Payment: $1,250 at kickoff and $1,250 at day 30The founding rate is offered in exchange for:
- One designated staff contact
- Consistent execution of the agreed content opportunities
- Access to basic organic and paid performance data
- Honest feedback on our services
- Permission to use approved content and results as future proof
This is a creative testing pilot. It is not a promise of guaranteed viral reach, bookings, or advertising performance. The objective is to create content that outperforms your average baselines and can improve over time.
Who is This For?
Suite Socials is a strong fit if your property:✅ Already produces traditional aesthetic content
✅ Wants more personality and engagement
✅ Has staff who interact with guests
✅ Can create simple on-property participation opportunities for customers and employees
✅ Is willing to test new video creatives without abandoning its identityThis is not a fit if you want every social post to look like a silent luxury brochure.
How It Works
Here’s how the pilot works:1. Review
We study your property, audience, existing content, guest experience, and brand tone.2. Design
We develop creator-first formats tailored to your property.3. Capture
Your team creates the guest or employee interaction using simple filming instructions.4. Edit
We turn the footage into finished vertical videos.5. Improve
We review performance and refine the formats based on what viewers actually respond to.
Ready to give your property a stronger social media presence?
Suite socials is accepting three founding properties for the initial 60-day pilot. Book a call below to see if you're a fit!
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